Online Marketing Tips
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Ask AI: “What are people talking about in digital marketing right now?” It synthesizes patterns from its training data. Use these insights for timely content ideas.
AI Hallucinates (Makes Stuff Up)
AI sometimes generates false information confidently. It might cite sources that don’t exist or make up statistics. Always fact-check anything important. Treat AI output as a starting point, not gospel truth. This is especially critical for data, statistics, quotes, and citations. AI is a tool, not an oracle. Verify before you publish.
The Problem Is the Product
- Your product isn’t the thing you sell. Your product is the problem you solve.
- People don’t buy software, templates, or courses. They buy outcomes.
- Frame everything you offer around transformation: where they are now vs. where they’ll be after.
- If you can’t clearly articulate the problem you solve, your audience won’t understand why they need you.
- Lead with the pain point. Follow with the solution. That’s the entire pitch.
- The clearer the problem, the easier the sale. Vague problems don’t inspire action.
- Solve one specific problem really well. Then expand.
Use AI for Objection Handling
Ask AI: “What objections might people have about email marketing?” It lists common concerns. You create content addressing each one.
Send Emails Even When Your List is Small
- 10 subscribers who actually care are more valuable than 1000 who don’t.
- Every expert started with a list of zero. Everyone began somewhere small.
- Small lists have higher engagement rates. People actually read your emails.
- You’re building the habit of showing up. That matters more than numbers.
- Your early subscribers are your biggest fans. Nurture that relationship.
- Don’t wait for “enough” subscribers. There’s no magic number.
- Start emailing now. Growth comes from consistency, not waiting.
Consistency Over Perfection
- Publishing one decent post every week beats waiting months for the “perfect” piece.
- Your audience values reliability more than brilliance. Show up regularly.
- Perfectionism is a trap. It keeps you safe from criticism but also from success.
- Done is better than perfect. Always.
- The content you publish beats the content you keep refining forever.
- Momentum comes from repetition, not from occasional masterpieces.
- Consistent creators build audiences. Perfectionists build nothing.
No One Will See Your First Posts (And That’s Okay)
When you start, your audience is zero. Your first blog post might get five views. Your first video might get three. That’s normal. Everyone starts invisible. The key is to keep creating anyway. You’re not just creating for an audience—you’re building skills, finding your voice, and creating a body of work. Early obscurity is a gift. It gives you permission to be bad without consequences. Use it.
You Don’t Need a Fancy Lead Magnet
- A lead magnet doesn’t have to be a 50-page ebook or a complex video course.
- A one-page checklist, a simple template, or a quick reference guide works just as well.
- Your lead magnet should solve one specific problem quickly. That’s it.
- Fancy doesn’t convert better than useful. Useful wins every time.
- If creating a lead magnet feels overwhelming, start with a weekly newsletter. “Get useful tips every Tuesday” is enough.
- Don’t let perfectionism delay list building. A simple offer is better than no offer.
- You can always create something better later. For now, just give people a reason to join.
Your Marketing Should Answer ‘What’s In It For Me?’
- Every piece of content should make the benefit obvious.
- Don’t say “We offer email marketing tools.” Say “Grow your revenue with automated emails.”
- Features tell. Benefits sell.
- Ask yourself: Why should they care?
- Make the value clear in the first sentence.
- People don’t buy products. They buy better versions of themselves.
- Always answer: What’s in it for them?
Small Steps Compound
You don’t need to make massive progress today. You need to make some progress. One email sent. One post published. One connection made. These tiny actions feel insignificant in the moment, but they stack. In six months, those small daily efforts add up to a body of work, a growing audience, and real momentum. Stop waiting for the big breakthrough. Focus on the small, boring, unglamorous tasks that move you forward. Compound effort beats sporadic intensity every time.
Be Specific with Your Prompts
- “Write a blog post” is too vague. “Write a 500-word blog post for email marketing beginners explaining how to write a welcome email” is specific.
- The more detail you give AI, the better its output.
- Include: audience, tone, length, format, and goal.
- Vague prompts = generic results. Specific prompts = useful results.
- Treat AI like you’re briefing a junior assistant. Clear instructions get better work.
- Spend 30 seconds making your prompt detailed. You’ll save 10 minutes on editing.
- Specificity is the difference between “meh” and “useful.”
Let AI Help You Write Ad Copy
Ask AI: “Write 5 Facebook ad headlines for a marketing course.” Test the variations. Ad copy is about testing. AI helps you create multiple options quickly.
Revenue Solves Most Business Problems
- Can’t hire help? Revenue fixes that.
- Can’t invest in tools? Revenue fixes that.
- Can’t afford ads? Revenue fixes that.
- Focus on activities that directly drive revenue first.
- Revenue gives you options. Options give you freedom.
- Make money before you make everything perfect.
- Profitability > perfection.
AI for Market Research
Ask AI: “What are the top concerns of people learning social media marketing for the first time?” or “What objections do beginners have about starting a blog?” AI synthesizes patterns from its training data and gives you insights. This isn’t a replacement for talking to real people, but it’s a fast way to identify likely pain points, questions, and objections. Use AI for initial research, then validate with your actual audience.
People Buy With Emotion, Justify With Logic
- Facts tell. Stories sell.
- Hit the emotional desire first, then support with logical reasons.
- People want the feeling: confidence, relief, freedom, success.
- Give them the emotion. Back it up with proof.
- Logic is necessary. Emotion is what drives action.
- Make them feel something. Then show them why it makes sense.
- Emotion first. Logic second.
Start with One AI Tool and Learn It Well
ChatGPT, Claude, Gemini, Jasper, Copy.ai—there are dozens of AI tools. Don’t try them all at once. Pick one (ChatGPT or Claude are great free options) and use it daily for a month. Learn how to write good prompts. Discover what it’s best at. Master one tool before exploring others. Depth beats breadth. You’ll get better results from one tool you know inside-out than from ten tools you barely understand.
Stop Comparing Your Beginning to Someone Else’s Middle
- That successful marketer? They had a messy start too.
- You’re seeing their year 5. You’re in your month 2.
- Comparison kills motivation. Focus on your own progress.
- Their highlight reel isn’t their whole story.
- Everyone starts at zero. Everyone struggles at first.
- Your only competition is yesterday’s version of you.
- Keep your eyes on your own paper.
Use AI to Research Competitors
Describe your niche to AI and ask: “What are common strategies used by successful marketing educators?” AI will summarize trends, tactics, and approaches based on its training data. This isn’t a substitute for real competitor research, but it gives you a head start. Use AI for initial insights, then verify with actual observation.
Listen Before You Sell
- The best marketing insights come from actual conversations with real people, not assumptions.
- Join the groups where your audience hangs out. Read their posts. Note their language.
- Pay attention to the questions people ask repeatedly—those are content gold.
- Your audience will tell you exactly what they need if you’re willing to listen.
- Steal their words. Use the exact phrases they use to describe their problems.
- Assumptions about your audience cost you sales. Listening makes you money.
- You’re not creating for who you think they are. You’re creating for who they actually are.
List Size Doesn’t Equal Success
A list of 500 engaged people who open every email and buy your offers is worth more than 10,000 unengaged subscribers who ignore you. Don’t chase vanity metrics. Focus on engagement. Would you rather have 100 subscribers who love your work or 10,000 who don’t remember signing up? Quality beats quantity every time. Build an audience that cares, not just an audience that exists.
Start Before You Feel Ready
Confidence comes from action, not preparation. You’ll never feel 100% ready. Start anyway. Launch your imperfect website. Send your rough draft email. Post your awkward first video. You’ll get better by doing, not by waiting.