Online Marketing Glossary

Clear, Concise Marketing Terms Definitions

About the Online Marketing Glossary
How the OneClick Copy Works
Marketing Strategy

Marketing Operations

The processes and technology that power marketing activities

SEO

Mobile-First Indexing

Google primarily using mobile version of websites for ranking

SEO

Canonical URL

The preferred version of a webpage when duplicates exist

Performance Metrics

Customer Acquisition Cost (CAC)

How much it costs to gain one new customer

SEO

Rich Snippets

Enhanced search results with extra information like ratings or prices

Public Relations

Earned Media

Publicity gained through promotional efforts not paid ads

Technical

Core Web Vitals

Google’s metrics for measuring website user experience quality

Lead Generation

Marketing Qualified Lead (MQL)

A lead who has shown enough interest to be sent to sales

Data & Analytics

Web Analytics

Tools and methods for analyzing website data

Social Media

Dark Social

Social sharing that happens through private channels like messaging

Affiliate Marketing

Cookie Duration

How long affiliate tracking cookies remain active

Paid Advertising

Cost Per Click (CPC)

How much you pay each time someone clicks on your ad

SEO

Long-tail Keyword

A specific search phrase with three or more words that has less competition

Customer Service

Help Desk Software

Tools for managing customer support requests

Customer Experience

Voice of Customer (VoC)

Feedback and insights directly from your customers

Marketing Technology

Demand-Side Platform (DSP)

Software for buying digital advertising automatically

Content Marketing

Interactive Content

Content that requires user participation like quizzes or calculators

AI & Marketing

AI Content Generation

Using artificial intelligence to create written content automatically

Social Media

Engagement Rate

How much people interact with your content through likes comments and shares

Email Marketing

Subscriber

Someone who signs up to receive your emails or content regularly

Marketing Strategy

Relationship Marketing

Building long-term relationships with customers

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