Online Marketing Glossary - With OneClick Copy

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Tripwire

An inexpensive product (usually under $10) that a company sells to turn someone who’s interested into an actual paying customer. Once you buy that small item, the company will try to sell you more expensive things later because you’ve already shown you trust them enough to spend money.

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First Response Time

How quickly support responds to customer inquiries

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Reputation Management

Monitoring and influencing public perception

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Review Management

Handling and responding to customer reviews

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Customer Feedback Loop

System for collecting and acting on customer input

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Customer Success

Ensuring customers achieve desired outcomes

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Onboarding

Process of introducing new customers to your product

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Customer Support Ticket

Request for help from customer service

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Knowledge Base

Collection of help articles and documentation

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Help Desk Software

Tools for managing customer support requests

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