Online Marketing Glossary

Clear, Concise Marketing Terms Definitions

About the Online Marketing Glossary
How the OneClick Copy Works
E-commerce

Tripwire

An inexpensive product (usually under $10) that a company sells to turn someone who’s interested into an actual paying customer. Once you buy that small item, the company will try to sell you more expensive things later because you’ve already shown you trust them enough to spend money.

Customer Service

First Response Time

How quickly support responds to customer inquiries

Performance Metrics

Customer Satisfaction Score (CSAT)

Measure of customer happiness with service

Customer Service

Help Desk Software

Tools for managing customer support requests

Customer Service

Knowledge Base

Collection of help articles and documentation

Customer Service

Customer Support Ticket

Request for help from customer service

Customer Experience

Onboarding

Process of introducing new customers to your product

Customer Experience

Customer Success

Ensuring customers achieve desired outcomes

Customer Experience

Customer Feedback Loop

System for collecting and acting on customer input

Customer Experience

Review Management

Handling and responding to customer reviews

Public Relations

Reputation Management

Monitoring and influencing public perception

Public Relations

Brand Mention

When your brand is referenced online

Public Relations

Earned Media

Publicity gained through promotional efforts not paid ads

Public Relations

Press Release

Official statement distributed to media outlets

Public Relations

Media Kit

Package of information for press and partners

Public Relations

Crisis Management

Handling negative situations affecting brand reputation

Social Media

Social Media Policy

Guidelines for employee social media use

Social Media

Social Media Audit

Review of social media presence and performance

Social Media

Social Media Contest

Competition to increase engagement and followers

Social Media

User-Generated Content Campaign

Marketing using content created by customers

Social Media

Social Media Takeover

When someone temporarily manages another’s account

Search All Glossary Listings:

Become a Platinum Member and Get Access
to Over 4,000 OneClick Copy Resources

Normally, there would be a gigantic directory here of hundreds of marketing resources that you can quickly copy for your own use with my OneClick Copy feature. Free members have unlimited access to the 9 random content generators β€” a genuinely useful starting point. But "random" is the key word. You have no control over what comes up, what category it's from, or how recent it is. Our Platinum Members have access to this directory and eight others that are fully searchable, and organized by category, keyword, and date. Everything is formatted and ready to paste. Click Here to learn how.

best-page