Online Marketing Tips
Copywriting
People Buy With Emotion, Justify With Logic
- Facts tell. Stories sell.
- Hit the emotional desire first, then support with logical reasons.
- People want the feeling: confidence, relief, freedom, success.
- Give them the emotion. Back it up with proof.
- Logic is necessary. Emotion is what drives action.
- Make them feel something. Then show them why it makes sense.
- Emotion first. Logic second.