Target Audience: Home yoga practitioners, Beginners to yoga, Budget-conscious yogis, Scheduling flexibility seekers
Content Idea: Yoga DVD vs Online Classes: Benefits of Physical Media
Keywords/Search Volume: yoga DVDs (8100), yoga videos (22200), home yoga (18100)
Monetization: Gaiam affiliate program
Market Size: Part of $37.5B yoga market
Competition Level: Declining format
Bottom Line:

Physical media preference and offline practice driving remaining DVD demand