Target Audience: Wine enthusiasts, Hobbyist brewers, DIY enthusiasts, Gift buyers
Content Idea: Wine Making at Home: Complete Beginner's Guide
Keywords/Search Volume: wine making kit (8100), home wine making (4400), wine making supplies (2900)
Monetization: Williams Sonoma affiliate
Market Size: Part of $364B global wine market
Competition Level: Niche but passionate
Bottom Line:

DIY culture and craft beverage trends driving home wine making