Target Audience: Military fitness enthusiasts, Functional trainers, Hiking fitness lovers, Weight training alternatives
Content Idea: Rucking for Beginners: Weight and Distance Progression
Keywords/Search Volume: rucking (12100), weighted backpack (6600), military fitness (4400)
Monetization: GoRuck affiliate program
Market Size: Part of $15.8B fitness equipment market
Competition Level: Military-inspired fitness
Bottom Line:

Military-inspired fitness trends and functional training driving rucking gear demand