Target Audience: Outdoor enthusiasts, Hikers, Workers in wet conditions, Weather-conscious individuals
Content Idea: Rain Gear Guide: Waterproof vs Water-Resistant Materials
Keywords/Search Volume: rain gear (18100), waterproof jacket (22200), rain jacket (49500)
Monetization: Patagonia affiliate program
Market Size: Part of $18.6B outdoor recreation market
Competition Level: Weather protection
Bottom Line:

Outdoor activity growth and weather protection needs driving rain gear demand