Target Audience: Bakers, Cake decorators, Party planners, Culinary students
Content Idea: Cake Decorating for Beginners: Essential Tools and Techniques
Keywords/Search Volume: cake decorating supplies (18100), fondant tools (6600), cake decorating tips (8100)
Monetization: Wilton affiliate program
Market Size: Part of $11.4B baking market
Competition Level: Moderate competition
Bottom Line:

Celebration culture and custom cake trends driving decorating supply demand