Online Marketing Glossary - With OneClick Copy

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Ad Exchange

Digital marketplace for buying and selling advertising space

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Engagement Rate

How much people interact with your content through likes comments and shares

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Guerrilla Marketing

Unconventional low-cost marketing tactics for maximum exposure

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Pay-Per-Click (PPC)

An advertising model where you pay only when someone clicks your ad

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Recurring Commission

Ongoing payments for subscription-based referrals

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AI Chatbot

Software that uses AI to have conversations with customers

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Influencer Marketing

Partnering with popular social media users to promote your products

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Push Notifications

Messages sent directly to users’ devices from apps

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Cart Abandonment

When online shoppers add items to their cart but don’t complete the purchase

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Market Penetration

Strategy to increase sales of existing products in current markets

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