Online Marketing Glossary - With OneClick Copy

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Marketing Mix

The combination of product price place and promotion strategies

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Funnel

The path customers take from first learning about you to making a purchase

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Pay-Per-Click (PPC)

An advertising model where you pay only when someone clicks your ad

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Landing Page

A single webpage designed for a specific marketing campaign or offer

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Schema Markup

Code that helps search engines understand your content better

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Brand Ambassador

Long-term representative who promotes your brand

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Instagram Stories

Temporary photo and video content that disappears after 24 hours

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LinkedIn Company Page

A business profile on LinkedIn for networking and content sharing

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Prompt Engineering

Crafting specific instructions to get better results from AI tools

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First Response Time

How quickly support responds to customer inquiries

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