Competitive research helps you see what your competitors are doing online so you can improve your own marketing. These tools let you peek at other websites to find out which keywords they rank for, what ads they run, and how much traffic they get. This information helps you make better decisions about your content, SEO strategy, and advertising campaigns. You can discover new keyword opportunities, spot gaps in your competitor’s approach, and find ways to get ahead. Here are three tools that make competitive research simple and affordable for small businesses and marketers.

• SEMrush
• SpyFu
• Ubersuggest