Email marketing is a powerful way to reach your customers and grow your business. An email marketing platform that offers list segmentation can be especially helpful. List segmentation allows you to divide your email list into smaller, more targeted groups. This means you can send the right messages to the right people. For example, you could segment your list by customer location, purchase history, or interests. This makes your emails more relevant and engaging for each person. Segmented emails also tend to have higher open and click-through rates compared to generic mass emails. Here’s my picks for the three best platforms that offer list segmentation.

• Kit
• ActiveCampaign
• GetResponse
• Brevo
• Mailerlite