Adobe Photoshop is expensive and can be too complex for many marketing tasks. If you need to create graphics for social media posts, website banners, or email campaigns, there are simpler alternatives that cost less money. These desktop apps let you design professional-looking visuals without paying monthly subscription fees. They work great for making logos, social media graphics, and other marketing materials that help promote your business online. Here are three solid options that can handle most graphic design work you’ll need for marketing.

• Affinity Designer
• Sketch
• Inkscape