When you’re ready to self-publish your book, you can choose to do so through book retailers, and/or book aggregators. (There’s another section in this directory for Book Aggregators.) Book retailers are specialized markets that allow authors to directly sell their books to readers. These platforms provide authors with the opportunity to upload and list their books, making them available for purchase by the general public. That allows you to take advantage of the wide customer bases, robust distribution networks, and user-friendly publishing tools to reach a broader audience and sell their books more effectively. Here are my picks for the best book retailer platforms to promote your books online.

• KDP (Kindle Direct Publishing)
• Barnes and Noble
• Apple Books
• Kobo