Running contests and giveaways is one of the smartest ways to grow your social media following and boost brand awareness. These platforms make it simple to create viral campaigns that encourage people to share, follow, and engage with your content. The best contest tools handle everything from entry collection to winner selection, while helping you gather valuable email addresses and social media followers. I’ve put together three top platforms that make running successful giveaways straightforward, even if you’re new to contest marketing.