OCR tools help you pull text from images and videos without typing everything by hand. These tools are useful for marketers who need to grab text from screenshots, social media posts, or video content to repurpose for campaigns or analyze competitor messaging. Instead of manually transcribing text from visual content, you can use OCR software to extract it automatically and save time. I’ve put together three solid OCR tools that make this process simple and efficient for your marketing work.

• TextSniper
• Shottr
• SnagIt