“You just need to know 20% more than 80% of the general population about that topic. Which means if you spend just 4 to 5 hours researching a topic…it could be a hobby, passion, or something you’re interested in…Then you can create a digital product around that topic that people will buy…Because you now know 20% more than 80% of the general population about that topic, right?”

- John Thornhill