Market Segmentation
Dividing a market into distinct groups with similar needs
Read MoreData Management Platform (DMP)
System for collecting and organizing audience data
Read MoreGeofencing
Creating virtual boundaries to trigger location-based marketing
Read MoreProgrammatic Advertising
Automated buying and selling of online advertising
Read MoreAccount-Based Marketing (ABM)
Marketing focused on specific high-value accounts or companies
Read MoreSegmentation
Dividing your audience into groups based on shared characteristics
Read MorePersonalization
Customizing content or experiences based on user data and preferences
Read MoreNiche
A specialized segment of the market that you focus on
Read MoreGeotargeting
Showing ads or content to people based on their location
Read MoreCustomer Persona
A made-up profile of your ideal customer including their habits and preferences
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