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Cost Per Acquisition (CPA)

By Dairrell Ham | April 22, 2025

How much it costs to acquire a customer through advertising

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Social Media Analytics

By Dairrell Ham | April 22, 2025

Tools and metrics for measuring social media performance

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Customer Lifetime Value (CLV)

By Dairrell Ham | April 22, 2025

Total revenue expected from a customer over your relationship

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Customer Acquisition Cost (CAC)

By Dairrell Ham | April 22, 2025

How much it costs to gain one new customer

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Marketing Attribution Software

By Dairrell Ham | April 22, 2025

Tools that track which marketing channels drive conversions

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Cost Per Click (CPC)

By Dairrell Ham | April 22, 2025

How much you pay each time someone clicks on your ad

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Attribution

By Dairrell Ham | April 22, 2025

Figuring out which marketing efforts led to a sale or conversion

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