Macro-Influencer
Influencer with large following usually 100K to 1M
Read MoreCost Per Mille (CPM)
Cost per thousand ad impressions
Read MoreSocial Media Algorithm
Rules that determine what content users see in their feeds
Read MoreEmployee Advocacy
Encouraging employees to share company content on social media
Read MoreImpression
When an ad or content is shown to someone whether they click or not
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