App Store Optimization (ASO)
Improving app visibility in app store search results
Read MoreMobile-First Indexing
Google primarily using mobile version of websites for ranking
Read MoreZero-Click Search
When users get answers directly in search results without clicking through
Read MoreSearch Engine Optimization (SEO)
Improving your website to rank higher in search results naturally
Read MoreQuality Score
Google’s rating of your ad’s relevance and quality
Read MoreDomain Authority
A score that predicts how well a website will rank in search engines
Read MoreBacklink
A link from another website pointing to your website
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