Click Fraud
Fake clicks on ads to waste advertiser money
Read MoreSearch Engine Marketing (SEM)
Using paid ads to appear in search engine results
Read MoreQuality Score
Google’s rating of your ad’s relevance and quality
Read MoreGoogle Ads
Google’s platform for running paid search and display advertisements
Read MoreCost Per Click (CPC)
How much you pay each time someone clicks on your ad
Read MoreAd Extensions
Extra information added to search ads like phone numbers or addresses
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