Direct Marketing
Communicating directly with targeted customers
Read MoreLead Nurturing
Building relationships with prospects through targeted content
Read MoreLead Magnet
A free resource offered in exchange for contact information
Read MoreCart Abandonment
When online shoppers add items to their cart but don’t complete the purchase
Read MoreClick-Through Rate (CTR)
The percentage of people who click on a link or ad after seeing it
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