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Marketing Stack

By Dairrell Ham | April 22, 2025

Collection of software tools used for marketing

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Marketing Operations

By Dairrell Ham | April 22, 2025

The processes and technology that power marketing activities

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Cost Per Acquisition (CPA)

By Dairrell Ham | April 22, 2025

How much it costs to acquire a customer through advertising

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Customer Acquisition Cost (CAC)

By Dairrell Ham | April 22, 2025

How much it costs to gain one new customer

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Content Repurposing

By Dairrell Ham | April 22, 2025

Turning one piece of content into multiple formats

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AI Marketing Automation

By Dairrell Ham | April 22, 2025

Using artificial intelligence to automate marketing tasks and decisions

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Marketing Automation

By Dairrell Ham | April 22, 2025

Using software to automate repetitive marketing tasks like emails and posts

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