Sales Qualified Lead (SQL)
A lead who is ready to talk with sales about purchasing
Read MoreLead Nurturing
Building relationships with prospects through targeted content
Read MoreRemarketing
Showing ads to people who have already visited your website
Read MoreSocial Proof
Reviews and testimonials that show others trust your business
Read MoreSplit Testing
Another term for A/B testing where you compare two versions
Read MoreFunnel
The path customers take from first learning about you to making a purchase
Read MoreA/B Testing
A way to test two versions of something to see which one works better
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