Social Media Policy
Guidelines for employee social media use
Read MoreSocial Media Audit
Review of social media presence and performance
Read MoreSocial Media Contest
Competition to increase engagement and followers
Read MoreUser-Generated Content Campaign
Marketing using content created by customers
Read MoreSocial Media Takeover
When someone temporarily manages another’s account
Read MoreCarousel Post
Social media post with multiple swipeable images
Read MoreStory Highlights
Saved Instagram Stories displayed on profile
Read MoreSocial Media Bio
Short description on social media profiles
Read MoreSocial Media Handle
Username on social media platforms
Read MoreShadow Ban
When platform limits visibility without notifying user
Read MoreEngagement Pod
Group of users who engage with each other’s content
Read MoreSocial Media Analytics
Tools and metrics for measuring social media performance
Read MoreEmployee Advocacy
Encouraging employees to share company content on social media
Read MoreCommunity Management
Building and engaging with an online community around your brand
Read MoreSocial Media Listening Tools
Software that monitors mentions of your brand across social platforms
Read MoreEngagement Pods
Groups of users who agree to engage with each other’s content
Read MoreSocial Media Algorithm
Rules that determine what content users see in their feeds
Read MoreFacebook Business Manager
Tool for managing multiple Facebook pages and ad accounts
Read MoreTwitter Threads
Connected series of tweets telling a longer story
Read MoreLinkedIn Company Page
A business profile on LinkedIn for networking and content sharing
Read MoreInstagram Stories
Temporary photo and video content that disappears after 24 hours
Read MoreDark Social
Social sharing that happens through private channels like messaging
Read MoreViral Marketing
Content that spreads quickly through social sharing
Read MoreSocial Listening
Monitoring social media conversations about your brand or industry
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