Customer Satisfaction Score (CSAT)
Measure of customer happiness with service
Read MoreCost Per Acquisition (CPA)
How much it costs to acquire a customer through advertising
Read MoreCost Per Mille (CPM)
Cost per thousand ad impressions
Read MoreView-Through Rate (VTR)
Percentage of video ads watched to completion
Read MoreCustomer Lifetime Value (CLV)
Total revenue expected from a customer over your relationship
Read MoreChurn Rate
The percentage of customers who stop using your product or service
Read MoreNet Promoter Score (NPS)
A measure of customer satisfaction and loyalty
Read MoreCustomer Acquisition Cost (CAC)
How much it costs to gain one new customer
Read MoreReturn on Investment (ROI)
The profit you make compared to what you spent on marketing
Read MoreReach
The total number of people who see your content or ad
Read MoreImpression
When an ad or content is shown to someone whether they click or not
Read MoreClick-Through Rate (CTR)
The percentage of people who click on a link or ad after seeing it
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