Real-Time Bidding (RTB)
Instant auction for online ad space as pages load
Read MoreClick Fraud
Fake clicks on ads to waste advertiser money
Read MoreProgrammatic Advertising
Automated buying and selling of online advertising
Read MoreRemarketing
Showing ads to people who have already visited your website
Read MoreSearch Engine Marketing (SEM)
Using paid ads to appear in search engine results
Read MorePay-Per-Click (PPC)
An advertising model where you pay only when someone clicks your ad
Read MoreQuality Score
Google’s rating of your ad’s relevance and quality
Read MoreNative Advertising
Ads that match the look and feel of the website they appear on
Read MoreFacebook Pixel
A code that tracks visitor actions on your website for Facebook ads
Read MoreGoogle Ads
Google’s platform for running paid search and display advertisements
Read MoreCost Per Click (CPC)
How much you pay each time someone clicks on your ad
Read MoreAd Extensions
Extra information added to search ads like phone numbers or addresses
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