Progressive Profiling
Gradually collecting more information about leads over time
Read MoreGated Content
Content that requires user information to access
Read MoreMarketing Qualified Lead (MQL)
A lead who has shown enough interest to be sent to sales
Read MoreSales Qualified Lead (SQL)
A lead who is ready to talk with sales about purchasing
Read MoreLead Scoring
Assigning points to leads based on their behavior and profile
Read MoreLead Nurturing
Building relationships with prospects through targeted content
Read MoreWebinar
An online seminar or presentation used for education and lead generation
Read MoreLead
Someone who shows interest in your product or service and provides contact information
Read MoreLead Magnet
A free resource offered in exchange for contact information
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