Segmentation
Dividing your audience into groups based on shared characteristics
Read MoreSubscriber
Someone who signs up to receive your emails or content regularly
Read MorePermission Marketing
Only sending marketing messages to people who have agreed to receive them
Read MoreNewsletter
Regular email updates sent to subscribers about your business or content
Read MoreDouble Opt-in
Making email subscribers confirm their subscription twice to prevent spam sign-ups
Read MoreDrip Campaign
A series of automated emails sent over time to nurture leads
Read MoreEmail List
A collection of email addresses you can send marketing messages to
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