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Cross-Device Tracking

By Dairrell Ham | April 22, 2025

Following user behavior across multiple devices

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Single Customer View

By Dairrell Ham | April 22, 2025

Complete profile of customer data from all touchpoints

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Web Analytics

By Dairrell Ham | April 22, 2025

Tools and methods for analyzing website data

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First-Party Data

By Dairrell Ham | April 22, 2025

Customer data you collect directly from your own channels

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Traffic

By Dairrell Ham | April 22, 2025

The number of visitors coming to your website

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Heat Map

By Dairrell Ham | April 22, 2025

A visual showing where visitors click and scroll on your website pages

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Google Analytics

By Dairrell Ham | April 22, 2025

A free tool that shows detailed information about your website visitors

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Analytics

By Dairrell Ham | April 22, 2025

Tools that collect and show website visitor data like page views and clicks

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Attribution

By Dairrell Ham | April 22, 2025

Figuring out which marketing efforts led to a sale or conversion

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Bounce Rate

By Dairrell Ham | April 22, 2025

The percentage of visitors who leave your site after viewing just one page

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