A recent survey of dozens of SEO experts asked what their favorite SEO tools were and how they used them in their business. These three tools were at or near the top of many of the SEO expert’s lists. Search Console is a free tool from Google that helps developers, website owners, and SEO professionals understand how their site is performing on Google Search. Answer The public tells you what people are searching for as it relates to your product or services. Screaming Frog finds problems on your site and fixes them fast. And the bonus tool, Keywords Everywhere, is a browser extension that provides you with insights into a keyword’s search volume, its cost per click, and its competition.